Small Business Workshop Series: Digital Marketing Essentials

Transform your small business with proven digital marketing strategies! This comprehensive workshop is designed specifically for small business owners who want to establish a strong online presence and attract more customers.

Workshop Agenda

Morning Session (9:00 AM - 12:00 PM)

• Digital Marketing Fundamentals

  • Understanding your target audience online
  • Creating a digital marketing strategy
  • Setting realistic goals and KPIs

• Website Optimization

  • Making your website mobile-friendly
  • Basic SEO principles
  • Converting visitors into customers

Afternoon Session (1:00 PM - 4:00 PM)

• Social Media Marketing

  • Choosing the right platforms for your business
  • Content creation and scheduling
  • Engaging with your audience effectively

• Online Advertising Basics

  • Facebook and Instagram ads
  • Google Ads fundamentals
  • Budget management and ROI tracking

What You’ll Learn

✅ How to create engaging content that converts
✅ Social media best practices for small businesses
✅ Email marketing strategies that work
✅ How to measure and improve your online performance
✅ Cost-effective advertising techniques
✅ Building customer relationships online

Who Should Attend

• Small business owners
• Entrepreneurs starting their digital journey
• Marketing coordinators
• Anyone responsible for their business’s online presence

What’s Included

• Comprehensive workshop materials and templates
• Digital marketing toolkit and resources
• Lunch and refreshments
• 30-day email support from the instructor
• Certificate of completion

About the Instructor

Maria Rodriguez is a certified digital marketing professional with over 8 years of experience helping small businesses grow their online presence. She has worked with 200+ local businesses and specializes in practical, budget-friendly marketing strategies.

Requirements

• Bring your laptop or tablet
• Basic computer skills recommended
• Have access to your business social media accounts

Register today and take the first step toward digital marketing success!